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Uganda Rugby Union in partnership with Guinness to promote rugby games in the country

By Nathan Atiluk

Uganda Rugby Union has announced its partnership with Guinness to promote the Rugby games in the country.

In their partnership which took place yesterday at Kyadondo, Guinness has announced a contribution of UGX 200 million to the Uganda National Sevens team. The partnership will be running for the next three years. Of the contribution, UGX 100 million has been contributed in cash and the rest will be additional support.

Estella Muzito Uganda Breweries Limited head of beers speaking at the press conference

Starting Saturday 12th August to 16th September, there will be the 2017 National Sevens Rugby Series that will transcend the country at the different rugby clubs. This year’s rugby 7s series will be played at six different venues which are; Kyadondo, Jinja, Legends, Gulu, Makerere, and the final will be held at Legends.

The games will also act as a build up to the upcoming Rugby Africa 7s Cup which will be hosted in Kampala on the 6th – 7th October.

Guinness has joined the rugby fraternity to help support and build the sport in the country as well as pivot the national sevens team to greater heights.

some of the rugby players who were present


Speaking at the announcement of their partnership with Guinness, Mr. Andrew Owor, the President of the Uganda Rugby Union said; “We are delighted to have Guinness once again come back to support rugby. The upcoming series will be a thriller for both the players and the fans as we prepare for the Rugby Africa Sevens Championship later this year. We hope that we can have more organizations join us to help build the sport of rugby in the country.”

The new sevens format will have ten core member clubs and two invitational teams at each circuit. There will be a weekly ranking of teams based on their performance during the circuits.

The rugby 7s series will be in six venues around the country with twenty-two teams and an estimated 2,000 participants that are expected to take part.

He also added saying that this is not the first time Uganda Breweries Limited is supporting Uganda’s rugby sport. In the past, there have been partnerships with Bell Lager and also with Guinness.

There has been an increase of support from fans and the growth in popularity for the National 7s team both in Uganda and on a global level.

The winners or the best teams will get cash prize worthy UGX 1million for men’s best rugby team and also UGX 700000 for women’s best rugby team, he concluded.


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