By Nathan Atiluk
UBC on Friday launched their Magic TV at their offices in Kampala. The launched was officiated by the manager Mr. Winston David Agaba.
For over 53 years of existence, UBC which is the mother of most broadcasting stations in the country took another milestone as they launched another television station which they hope can bring competition to media.
“UBC has intentionally and purposely set a wide coverage to our audience and also continue to put in place mechanisms and processes that ensure that as a company, our green foot print leaves lasting changes for our communities and audience. Our Vision is to see that become one station in the country. This launch is one of many ways we go about this,” said Mr. Winston David Agaba, UBC managing Director.
Speaking at the launch, UBC Managing Director Mr. Winston David Agaba, explained that the new TV station was created to cater for the needs of Uganda’s youth, which accounts for over 68% of the total population.
“We have to reach and relate with our youthful audience. Within the UBC revamp process, production of compelling content is one of the key result areas. The partnerships we have made with local content producers have allowed to create a platform for them to grow but also to showcase their talent while giving our audiences the service and quality they expect. Magic 100 FM and Magic 1 HD are such platforms,” he stated.
Magic 1 HD is a youth-oriented TV station with a fresh new looks boasting of youthful presenters and entertaining content packaged to meet needs of the youth.
The event which ended at midnight with performances from B2C soldiers.