By Nathan Atiluk
With so many energy drinks like rock boom, sting among others that are produced by different soft drink companies has made coca cola which is one of the leading bottling and canning company in Africa as they have launched their energy drink called Power Play Energy Drink under their tagline “ Changing Ne Powerplay” to bring high competition to them.
The launch was held today at their head offices in Namanve were thousands of people were introduced to taste the newly drink in town. Forget about other energy drinks that you know, Power Play Energy drink has its own taste that can make you drink more than two bottles of them.
Speaking at the launch, CCBA Managing director Conrad Van Niekerk said “We are proud to introduce a high quality and trustworthy global energy drink into Uganda. With the current trends of busier schedules and more complicated lifestyles, people need an energy boost on a daily basis and this product provides the perfect offering. Power play celebrates the Uganda culture of “work hard, play hard.”
He also added saying they (Coca-cola) are planning to enter into producing many drinks in the future for their consumers and they are not coming into a category to be number two in position but rather to be in number one position because they have all the infrastructures, said Conrad Van Niekerk the managing director CCBA.
Concluding, Commercial Director for CCBA Patrick Oyuru said “ Power Play Energy drink is mainly designed to give their consumers the best value for money per volume consumed. At only 2,000 UGX for a 400ml pack, consumers will be guaranteed a uniquely delicious flavor. With its communal, expressive, creative and uplifting style, power play Energy Drink will energize, refresh, and stimulate you instantly.”
He added saying that Power Play Energy drink is now available at all coca-cola distributors across the country.