By Nathan Atiluk
Talent Africa in conjunction with alcohol distributor QWay are involved in a mega deal to bring Luc Belaire Wines and Champagne to the East African region. Luc Belaire is the most in demand beverage currently in the nightlife industry. The brand is heavily marketed and endorsed by brand ambassadors; American superstar rapper Rick Ross, DJ/Producer DJ Khaled and many other celebrities in the urban music scene. Luc Belaire’s bottle design is key to its allure. Black with highlight-pink lettering, the look emits an aura of sophistication, class and glamour. Luc Belaire Rosé Fantôme (French for phantom) is the new glowing, limited edition Rosé, featuring a luminescent label that makes a glowing statement after dark. So turn down the lights and turn up the night with Luc Belaire Rosé Fantôme.
The bottle has been driven by celebrity influencer who identify themselves as #BlackBottleBoys & #BlackBottleGirls. Rick Ross, and his rapper-based fan group and friends created the famous Black Bottle Boys phenomenon. When Belaire Rosé launched, Rick Ross, always a fan of rosé – thus his nickname ‘Ricky Rozay’ – was attracted by Belaire’s striking signature black bottles, apparently fell in love with the taste, and the rest is history. As Ross spread the word on Belaire, in his music, on social media, celebrating with celebrities and flamboyant gifting, Belarie Rosé pulled off a coup virtually overnight, becoming one of Winesearcher.com’s most-searched for beverages. Belaire has already revealed some of their celebrity brand ambassadors for East Africa who include Huddah Monroe, Judith Heard, Nick Mtuma and Anita Fabiola. More brand ambassadors are being revealed in the next few days.
Belaire will officially launch in Uganda on December 31st at Gekko Lounge and Terrace in a mega New Years Eve party organized by Talent Africa. The party will have a glow in the dark theme and feature entertainment by Navio, Maurice Kirya, Atlas Da African, DJ Crisio, DJ Aludah and will be hosted by Anita Fabiola. Entrance is only UGX 30,000.